eCommerce Peak Time Challenges
How fulfilment services can give you flexibility, visibility and control during your busiest times.
During any eCommerce peak time and your busiest time of the year, not only are the orders flooding in and products flying out, but peak times also bring some challenges. Mistakes are more likely to be made than at other times of the year, and they sometimes can’t be dealt with as quickly or efficiently as usual.
So how do you make sure you’re ready for peak time challenges?
Focus on your business
Outsourcing order fulfilment to a provider means you can focus on other aspects of the business, such as purchasing new stock, customer service and marketing. The fulfilment house will take care of the rest. It can also be costly to maintain a warehouse and warehouse staff to cope with ecommerce peak time demand, especially if you have periods of low sales.
Businesses often employ temporary agency staff at busy times to cope with the increase of sales, however there can be many issues surrounding agency staff. In some cases, temporary staff are not as committed and reliable as permanent staff, and this can mean that they are less accurate when picking, packing and shipping orders – which will in turn have an effect on your customer service and reputation.
Utilising an external fulfilment service means you have committed, reliable staff at all times without recruiting temporary staff as your fulfilment provider will ensure their staff levels are increased at your ecommerce peak time.
Your order fulfilment IT system must offer clear visibility, from order placement through to dispatch and tracking of the item so that you’re kept completely in the look. This will help you to deal with any customer enquiries in a timely way – essential during peak times. Ensuring your fulfilment company gives you complete visibility means that any problems can be easily found and even prevented.
Maintaining stock levels
Keeping track of stock levels during peak times is important not only for fulfilling orders, but also for customer satisfaction. Live stock reports will allow you to be aware of stock levels at all times, so that you can be proactive and ensure you have correct stock levels to meet demand and keep customers happy.