Effective web design has always played a key role in successful online sales. Not every website needs to be beautiful. In fact, some of them can be outdated, but if the design follows several essential principles, and understands what type of customer it is targeting, then these eCommerce websites can be very successful.
A good eCommerce website should represent who you are and what you do at first glance. According to some studies, it takes 0.5 seconds for shoppers to decide if they’ll stay on a site or not, so your window to impress them is short.
We’ve compiled a list of retailers that consistently beat their yearly ecommerce targets by following four principles of good ecommerce website design:
Top 4 eCommerce shop design principles:
- Build trust – it is as simple as providing clear pricing, contact information, Terms and Conditions, Return and Shipping policies and certifications if you have any.
- Design ‘responsively’ – if your website is not responsive and can’t be viewed properly on a mobile device these days, you’re losing out. That’s not an assumption. According to the comScore platform, nearly 70% of digital media time is spent on mobile devices, so optimising your website for tablets and mobile phones is necessary.
- Clear Navigation – Good navigation is the key to a successful purchase. Even when using mega menus, ensure items are divided into categories that are clear to understand. Consider implementing breadcrumbs as shoppers tend to lose patience if they need to go back and forth through the menu instead of just moving one step back to browse a category they’re already in.
- Visual appeal – again, the website does not have to be beautiful. Imagine eCommerce for a hardware store with a trending purple and pink gradient background. Whatever design trend you decide on, make sure to use products photographed on a white background, which is a gold standard of ecommerce photography.
So with those principles in mind, here’s a list of 101 ecommerce websites that we think do a great job in selling their products online.
Top 101 eCommerce websites that know how to effectively sell online
THE MAGIC TOY SHOP
Considered Carry Goods: Toys and Games
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The Magic Toy Shop Shopping Experience
The Magic Toy Shop has a very colourful web design which appeals to the young target audience that might be viewing the website with their parents. Although the parents would be making the purchase, they have considered who will actually be using their products in the end.
They have organised the products into categories shown in the main slider of the landing page so customers can easily navigate through the website.
Blog posts are available to read aimed more at the adults to show their knowledge and dedication to research more about the target audience.
PET CENTRAL
Considered Goods: Quality Pet Accessories, Pet Food and Supplies
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Pet Central Shopping Experience
The Pet Central business leverage their customer outreach by focusing on global sales channels like Amazon and eBay.
Pet Supplies eBay use consistent pictures of their products on white background. This creates a professional brand picture.
Each and every product has a consistent branded description showing that the business has a good understanding of the eBay consumer decision making process.
PINEWOOD FUELS
Considered Carry Goods: Wood Fuel, Kindling, Briquettes, Firewood supplies
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Pinewood Fuels Shopping Experience
Pinewood Fuels use high quality aesthetically pleasing images on the landing page creating a luxurious and calm web design.
A countdown clock is at the top of the website for a current discount. This creates urgency for customers to buy the products and save money.
Detailed descriptions including bullet points of information about the product are listed by the image on the product page so it is easily read giving the customer all they need to make an instant purchase.
TECHGEAR SOLUTIONS
Considered Goods: Technology Accessories for Phones, Tablets and Kindles
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TECHGEAR Solutions Shopping Experience
They leverage their customer outreach by focusing on one sales channel, Amazon. By using this channel, they can be seen by more customers.
TECHGEAR Solutionsuse high quality images of their products so customers can see every angle and detail.
The descriptions of the products are bullet pointed making it easier to read.
ANYTHING 4 HOME
Considered Carry Goods: Home and Furniture, Kitchen, Storage Solutions, Outdoor Living, Health and Beauty, Baby and Child, Pet Supplies, Stationary
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Anything 4 Home Shopping Experience
A promotional banner is shown on the landing page for Anything 4 Home, including secure payments, free delivery and customer support options.
If a customer creates an account, they are able to add products in their wishlist which could later encourage them to make more purchases.
A search bar is available for customers to find exactly what they want straight away without having to navigate the entire website.
SUPERPET LTD
Considered Goods: Pet Care Equipment, Accessories, Toys and Food
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Superpet Ltd Shopping Experience
Superpet has a pop up banner on their landing page telling customers that free next day delivery is available with no minimum spend order which could encourage them to make a purchase.
The company builds trust by featuring logos of other companies whose products are sold through Superpet website.
A newsletter is available for customers to sign up for so they can stay informed about future offers and promotions.
LOG DELIVERY
Considered Carry Goods: Wood Fuel, Accessories, BBQ and Pizza Oven Equipment
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Log Delivery Shopping Experience
Log Delivery shows their top selling products on the landing page, encouraging customers to view them.
There are positive reviews also on the landing page at the bottom so customers can know of their great services to previous customers.
Frequently asked questions are listed at the side of products on their product pages so customers can have potential questions already answered before making a purchase.
YOUGARDEN
Considered Carry Goods: Gardening Equipment and Organic Supplies
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YouGarden Shopping Experience
YouGarden listed their Platinum Trusted Service Award at the bottom of the landing page to ensure customers know of their positive shopping experience.
Also, social media buttons are just below this award, which allows customers to explore their other online platforms.
The main slider shows categories which then split into subcategories when hovering over them, showing the different types of products they offer.
SHOP4WORLD
Considered Goods: Toys, Games, Entertainment, Sports and Outdoors, Clothing and Accessories, Technology, Home and Garden
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Shop4World Shopping Experience
Top selling products from Shop4World are displayed on the landing page of the website, encouraging people to investigate those particular products.
A frequently asked questions page is available for customers to view if they have any questions and they ensure to include their contact information at the bottom in case a question isn’t yet listed.
Positive reviews are shown on each of the product pages, reminding the customer of their excellent reputation.
SPARES-2-GO
Considered Goods: Spares, Accessories and Parts for Domestic Appliances
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SPARES-2-GO Shopping Experience
The products on the SPARES-2-GO website are listed in alphabetical order which would help customers find what they need more easily. Although the website design seems to be outdated at first sight, when it comes to modern design trends, it actually allows the customers to quickly navigate through thousands of parts in their offer without unnecessary visual distractions. SPARES-2-GO seems to understand their ideal customer very well – most likely a handy man with technical knowledge looking for specific appliances brand, parts, down to parts model numbers.
There is free delivery offered to those living in the UK, encouraging customers to make a purchase.
Discounted are also available when customers order more than three items at checkout which could encourage them to buy more to make the most of the offer.
BELLROY WALLETS
Considered Carry Goods: Wallets, Bags, Phone Cases & More
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Bellroy Shopping Experience
The top interactive section shows how the skinny wallet will fill up in comparison to a different wallet. As users move a slider back and forth along a line, both of the wallets fill up with cards and cash, visually displaying the very problem Bellroy’s skinny wallet solves. We are then presented with a video and product close-ups that explain why Bellroy wallet is better, and finally, the visitor can purchase the product itself.
The website feels warm and welcoming, while quality product descriptions and UX add to the overall excellent shopping experience.
EXPLO RUNS MASKS
Considered Carry Goods: Protective masks
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Explo Runs Shopping Experience
The Explo Runs shopping experience is smooth end easy thanks to the sticky menu that remains on top even after scroll to enable quick access to navigation and product. The content of the website is not overloaded with too much text. There is a proper balance between written content, images, video and blurbs that overall makes it a very positive experience to browse the website.
The use of Instagram feed at the bottom of the page taps into modern browsing experience expectations of the buyers who want to see the product on many different photos. This is yet another example of thought-through design to convert website visitors into buyers.
Sager and Wilde Wines
Considered Carry Goods: Wine
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Sager and Wilde Shopping Experience
The Sager and Wilde website uses a combination of negative space and professional photography to create a luxury feel for the brand. White space and elegant font are used to compliment wine images. Your attention is focused on the product itself, with nothing distracting you from selecting your favourite bottle. “Sold out” badges create urgency and use the fear of missing out to persuade the visitor to buy.
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Tayna Batteries
Considered Carry Goods: Car Batteries, Leisure Batteries, Motorcycle Batteries
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Tayna Shopping Experience
The Tayna Batteries website’s main focus is on their ideal customer. It is designed not to waste time converting someone who probably won’t purchase. The landing page does not need to impress the visitor with Instagram-like photography. In fact, batteries are tools to be used that do not need esthetic glam, so the website design seems like an integral part of Tayna’s marketing strategy.
The large and diverse product portfolio is effectively displayed in Mega Menu, enabling easy navigation on every device.
Room to Grow Furniture
Considered Carry Goods: Children’s beds, Mattresses, Kids Furniture
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Room to Grow Shopping Experience
Room to Grow sells beds and furniture for children, and their strategy is clearly based on building trust in their product. Trust Pilot score and excellent reviews are visible upon landing on the home page, then within the body, and again in the footer.
And since parents are often looking for discounts, multiple yet not in your face sales and promotion banners encourage visitors to make the purchase.
The Colour scheme has a child-oriented theme yet understands that the parent, who is the target audience, may not necessarily appreciate vibrant colours usually associated with kids’ products. A perfect balance that connects buyer’s intent with product’s nature.
La Fauxmagerie Cheeses
Considered Carry Goods: Plant-based Cheeses, Preserves, Breads, and Accoutrements
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La Fauxmagerie Shopping Experience
“A picture is worth a thousand words”, and La Fauxmagerie understands how to utilise photography for maximum visual impact. We can’t imagine who would not get hungry just by looking at the beautiful products sold in their shop.
In addition, images are matched with short yet effective descriptions. If anyone is looking for more details, they can find a list of ingredients, nutrients, and storage advice below each product.
Each time when reviewing a product, the visitor can see a list of additional products that go well with what they are interested in, which is an excellent upselling strategy.
Loft Interiors
Considered Carry Goods: Student furniture, landlord furniture, Interior Design Accessories
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Loft Interiors Shopping Experience
Upon landing on the Loft Interiors‘ homepage, we can see the website designers understand that colour schemes have more of an effect on the website’s persuasiveness than most businesses would like to admit.
The use of a pastel colour palette is very intentional in line with current interior design trends. Light greens and pastel yellows paired with soft pinks on white background harmonize well to represent the brand seamlessly.
Apart from the main horizontal menu at the top of every page, the buyer can navigate each product page using sidebar navigation to filter products by multiple features and product types.
Fighter’s Market Jiu-Jitsu Gear
Considered Carry Goods: Martial Arts Clothing and Accessories, Gym Apparel
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Fighter’s Market Shopping Experience
Fighter’s Market makes use of a main slider on their landing page to show off their new products with different brand partnerships. The clean and sharp design of their website makes you want to keep scrolling and the promotion banners and sale tags create a sense of urgency to buy their products before they return to the normal price point. Their reward program initiative also means a customer is likely to shop here again if they make a purchase of gis, rash guards, shorts, clothing, or other training gear.
Toye Kenning and Spencer Jewellery
Considered Carry Goods: Jewellery, Bespoke Hand-Embroidery, Metalwork, Ties, Cufflinks
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Toye, Kenning and Spencer Shopping Experience
A beautiful visual welcomes users upon loading Toye, Kenning and Spencer landing page. The well-thought image placement gives a luxurious feel to the website to match their luxury products.
The minimalist design allows customers to focus on the images and videos of their products. Rather than having extensive descriptions, they let their product images speak for themselves.
Having a detailed history timeline gives a backstory into the brand and also appeals to those who like supporting long-standing brands.
Covex Sanitiser Manufacturer
Considered Carry Goods: Hand Sanitiser and related products
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Covex Shopping Experience
Covex sanitising products have promotions on the landing page showing customers the deals on products and shipping as well as a partnership with a breast cancer charity which would make customers more likely to buy their products.
They show reviews and testimonials on the landing page too, so customers know they have good quality products. Reviews also show up on each of the product pages.
The menu includes images of products sold by Covex allowing the customers to instantly recognise product that they are looking for.
Read The Label Skincare
Considered Carry Goods: Natural Skincare
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Read The Label Shopping Experience
The landing page of Read The Label has neutral colours to match their products and natural ingredients mindset. Their main theme of being close to nature is shown on every page, whether they talk of their 100% natural ingredients, plant-based cruelty free products, or recyclability, this transparency could attract customers. A video on their landing page comes from their Youtube and icons show their other social media platforms where customers can learn more about them.
Vape Club UK
Considered Goods: Vaping Products
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Vape Club UK Shopping Experience
The compnay not only categorised each of their product types, but they went further and put them all into subsections as well to make the customer experience better. The use of a promotional banner at the top of every page makes customers want to make the most of their deals. Having a sale section on their website also entices customers to buy from there as well. Having their Trustpilot rating displayed on the landing page and in the promotional banner that stays on every page is a constant reminder to customers that they are a trusted brand.
We Are Wild Natural Deodorant
Considered Goods: Natural Deodorants and Soaps
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We Are Wild Shopping Experience
We are Wild uses a bright colour scheme and has carefully considered the text on their page to make it easier for customers to read and gain basic understanding for the company and how it works, with more thorough sections listed at the top of the landing page. They make their ethos clear so they can attract a niche audience of customers who want to live and shop sustainably, encouraging them to buy for them. They also have a comprehensive frequently asked questions section that customers can go to and navigate easily because they are sorted into helpful categories.
Cosmetics 27 Natural Cosmetics
Considered Carry Goods: Skincare and Beauty Cosmetics
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Cosmetics 27 Shopping Experience
Cosmetics 27 has a well-organised web design with the main slider on the landing page dividing into smaller sub-sections for customers to navigate easily.
They also have a blog to provide customers more insight about the products they are selling to build trust.
Not only do they have plenty of customer service options but they have many tactics to keep customers purchasing their products. Customers can join their loyalty program to collect coupons and receive deals on the products. In addition the company includes free samples in every order and a free gift if customers spend over a certain amount. All of this added up would make customers not only make a purchase, but potentially buy multiple products and return more often with the loyalty program.
Pura Cosmetics
Considered Carry Goods: Sustainable Self-care products, Hand and Lip care
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Pura Cosmetics Shopping Experience
When going onto Pura Cosmetics landing page, there is only negative space at the top, making customers focus on the main photo that can be only viewed in full if you scroll down the page. The design entices visitors to spend longer on the website and view products which they may later purchase.
Customers might also purchase because of their use of a sale badge on some of their products. This creates a sense of urgency for the customer, which will make them more likely to buy rather than missing the opportunity.
Each product has a strong description along with a customer testimonial and an ingredients list.
Vampire Vape Liquids and E-Cigarettes
Considered Carry Goods: Eliquids, E-cigarettes, Vaping Products
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Vampire Vape Shopping Experience
Vampire Vape has a sliding bar on the landing page which easily catches the eyes of customers and it displays useful information that might make a customer purchase a product such as their trustpilot score, next day delivery option, e-liquid mixing calculator, discounts, loyalty scheme and other.
Customers starting their journey with vaping are immediately introduced to Vaping guid upon page landing with a goal to educate customers and therefore introduce them to wider product range.
The offers are highlighted in ren in the menu making the section easy to spot.
PENT LUXURY FITNESS EQUIPMENT
Considered Carry Goods: Luxury Gym Equipment and Fitness Accessories
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Pent Shopping Experience
It is clear upon landing on Pent home page that their products are the highest quality with a luxury feel and this isn’t just accomplished with high quality images of their products, but also with the clean and elegant design of the website.
Pent luxury fitness equipment products aim to not only sell to customers wanting a luxury home gym, but also to hotels across the world and they showcase these clients on their landing page so customers know how unique these products are. They feature places such as the Ritz Carlton Washington DC, Hollywood Avenue and Extent New York as well as private villas of the wealthy and affluent clients across the world.
There are multiple Call to Action buttons placed across the landing page and whole website to encourage potential buyers to contact the company and discuss their bespoke requirements.
PHARMA NORD VITAMINS and HEALTH SUPPLEMENTS
Considered Carry Goods: Health Supplements, Books and Kits
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Pharma Nord Shopping Experience
Pharma Nord has a tidy web design consistent with pharmaceutical industry. Products can be viewd on one page as well as having them all split up into categories according to what the supplements are used to help with.
Each of the products has a lengthy description so all the relevant information is included along with frequently asked questions about the item and reviews.
The customer service section is also comprehensive and it is split into categories and subcategories that go into further detail. This approach encourages the customer to make a purchase having confidence that they are well informed.
Solgar Supplements
Considered Carry Goods: Vitamin and Mineral Health Supplements
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Solgar Shopping Experience
Solgar has a simple muted web design and lets their high quality images of the products speak for themselves. They ensure to photograph not only the packaging of their supplements, but also show the customer what the supplement inside looks like.
The categories on the website are meticulously divided into not only product type, but also by gender and age, health and lifestyle, and even by popular searches from previous customers. This enables customers to easily find what they are looking for. They also show the categories in different ways on the landing page, once at the top with the main slider and drop down menus and then near the bottom using symbols representing each section.
Their promotional pop-ups could also entice a customer to make a purchase.
Shreddy Fitness Equipment
Considered Carry Goods: Fitness Equipment and Health Supplements
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Shreddy Shopping Experience
Shreddy has a bright colour scheme shown throughout their website and their considered web design matches the products they sell.
They have created a club for customers to join, creating a sense of community which potential customers might want to join.
Sold out products are shown on the product listings which makes the customer think their products are in demand and it could make them buy available products in case they become sold out.
Vape Shop
Considered Carry Goods: Vaping Products
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Vape Shop Shopping Experience
Vape Shop has a clearance section of their website which they showcase in the main slider and further down on the landing page to iterate that some of their products will not be available much longer. This creates urgency for customers to make a purchase while they still can.
There is a live chat pop up that stays in the corner while customers navigate the website so they can click on it whenever they need help.
At the bottom of each page from the Vape Shop website, their contact information is listed out rather than on a different page that customers would have to click on. The information includes the address, phone number, email address and opening times.
Glossier
Considered Carry Goods: Skincare, Makeup and Fragrance
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Glossier Shopping Experience
Glossier presents a clean design that showcases simple high quality images of all their products, allowing customers to focus on the products rather than distracting web design graphics.
Pop-up promotions show up when navigating their website reminding customers what they could receive if they purchased.
A banner along the top of the landing page continues to show when going through the website showing customers a limited time deal of a freebie they could get if they bought something soon, creating a sense of urgency for customers to make a purchase.
Vaping.com
Considered Carry Goods: Vaping Products
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Vaping.com Shopping Experience
Vaping.com best selling products are showcased on the Vaping.comlanding page which could appeal to customers, they might click on these to see why they are best selling items, which could then lead to a purchase.
On their website, there is easy access to information such as delivery and shipping costs, returns, terms and conditions and privacy policies. There is also a contact form if customers can’t find the information they are looking for.
Outside of selling their products, Vaping also has handy vaping guides for customers to look at, which could then lead to a purchase once they are more educated.
Together Health Supplements
Considered Carry Goods: Health Supplements
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Together Health Shopping Experience
Together Health makes their company ethos clear on the landing page of their website stating that their products are free from artificial additives and being a carbon neutral company. This could attract niche customers who care about healthy living and reducing environmental impact.
If potential customers click on a product to look at the description, Together Health does not just display it in a paragraph, they use the opportunity to use excellent graphics to explain facts of the product including the ingredients, environmental impact, nutritional values and much more.
There is a subscription service for returning customers, which means they get a discount on every product they purchase, this could make new customers choose to purchase from them regularly.
Electric Tobacconist Vaping products
Considered Carry Goods: Vaping Products
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Electric Tobacconist Shopping Experience
Electric Tobacconist has so much promotional material on their landing page that it’s impossible to ignore such as free UK deliveries, secure payment methods, sale badges and a competition entry to win prizes if customers leave reviews, which could make customers want to buy their products to have the chance of winning the prizes.
Underneath a product, they include a ‘customers also bought’ and a ‘you might also like’ section to encourage customers to look at more of their products, potentially leading to more purchases.
Having a large review section underneath a product showcases to customers that others have had a great shopping experience with them.
Give Me Cosmetics
Considered Carry Goods: Skincare and Haircare
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Give Me Cosmetics Shopping Experience
Student discount offers are shown on the Give Me Cosmetics landing page enticing their target audience into looking at their products so they are more likely to make a purchase.
On each product page, they display a Youtube video on that product showcasing how to use it as well as celebrity endorsements.
The images of the products include limited stock icons at the top and underneath, they show the amount of people viewing the product, both of these help intrigue the customer to click on the product and create a sense of urgency to buy a product before it is out of stock.
Totally Wicked E-Liquid
Considered Carry Goods: Vaping Products
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Totally Wicked E-Liquid Shopping Experience
Totally Wicked E-Liquid makes it easy for new customers looking at their products by having informative sections at the bottom of the landing page all about the company, legalities and customer service.
They also have icons for all their social media platforms for new customers to look at their brand more if they choose to. By having so many other avenues online help them draw in new customers constantly.
Their main slider on the landing page includes both a new products section and the best selling products, encouraging customers to check and see what’s new or what other customers are liking.
Focus Supplements
Considered Carry Goods: Health Supplements
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Focus Supplements Shopping Experience
Focus Supplements has a beautifully designed website which reflects their company well and sets the tone for their products.
They also include a video on their landing page to explain about their company further which could entice customers to want to buy from them as well as informing them about the products.
On each product page, underneath the description, there is a section showing other products from the store which could lead customers to buy more items.
Greyhaze Vaping products
Considered Carry Goods: Vaping Products
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Greyhaze Shopping Experience
Greyhaze effectively uses their landing page to show ‘free liquid deals’ to potential customers and all the products listed beneath have sale icons shown to create a sense of urgency to buy their products while at a reduced price point.
They also have a coming soon section in the main slider of the landing page. The section shows products that they will be selling and this could make customers come back to buy them when they are released.
Greyhaze also has a large variety of payment options on their site so customers can buy their products no matter what their method of payment usually is.
Kiya Cosmetics
Considered Carry Goods: Skincare, Haircare, Soaps, Shampoos and Conditioners
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Kiya Cosmetics Shopping Experience
They provide a rewards system for customers when they buy a product and customers can also earn more points by signing up, referring friends and they can receive points on their birthday.
When first arriving on the Kiya Cosmetics landing page, multiple pop-ups occur on the site, showing customers what offers are currently available.
At the bottom of the landing page, they added a ‘as featured in’ section where they can boast about all the magazines and articles they have been praised in. This shows customers that their brand is currently being spoken about for their high quality products by popular or reliable sources.
Vape UK
Considered Carry Goods: Vaping Products
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Vape UK Shopping Experience
Vape UK displays different categories on the landing page for customers to easily navigate through the products, but they also include a drop down menu for the brands on the website which customers can look through or search for.
There is a banner at the top of the landing page with a countdown so customers can see how long they have left to buy the products to get next day delivery. This creates a sense of urgency when there is much less time on the countdown and might make customers buy more things.
When clicking on a category, there is a filter menu to the left of all the products with many choices of how to filter which makes it simpler for customers to find what they want.
Love Life Supplements
Considered Carry Goods: Health Supplements
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Love Life Supplements Shopping Experience
Love Life Supplements make use of sold out icons on products to create an urgency for customers to buy products they like in case they sell out quickly.
A drop down filter is available on the list of products so customers can easily filter their range of products to find what they are looking for.
They show Instagram posts on their website which gives customers the opportunity to explore the other social media platforms and has the added benefit of the customers being able to see reviews from previous customers.
Vape Superstore
Considered Carry Goods: Vaping Products
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Vape Superstore Shopping Experience
Vape Superstore has help and guidance sections on every drop down menu from the main slider on the landing page so customers can easily see how to use the products they are viewing, which is more likely to get them to make a purchase.
While scrolling through the website, a pop-up shows all the current promotions they have on the website.
In the corner of the website, customers have the option of entering a live chat to ask more questions in addition to reading the help and guidance.
TABLITES ELECTRONIC CIGARETTES
Considered Carry Goods: Electronic Cigarettes, E-Liquids
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TABlites Shopping Experience
A wishlist is available on their TABlites so customers can add products to it while navigating the website. Once customers look back at their wishlist, all the products they want are in one place for them to choose from and it is likely they could buy more. There is a helpful reorder tab on the landing page for previous customers, making it much easier for them to buy what they want, which means it is likely they will return for ease. Popular categories are showcases on the landing page which could intrigue customers to click on them and see why they are interesting to others, potentially leading to purchases.
Supplements Direct
Considered Carry Goods: Health Supplements for Sports
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Supplements Direct Shopping Experience
Supplements Direct use a dark colour scheme and high quality images for their web design. The stark blacks, greys and whites mixed with the high contrast images present a clean design and make it striking to customers.
The company ethos is explained to customers on the about us page and shows customers they are knowledgeable about their products and attracts the customer to make purchases because they believe the same ideology.
The individual product pages contain a comprehensive description of the products so customers can understand what they are buying.
One Pound E-Liquid
Considered Carry Goods: e-liquids
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One Pound E-Liquid Shopping Experience
One Pound E-Liquid showcases straight away that their products are all made in the UK. This would attract customers who want to shop locally or help the environment by having the goods they buy travel less to be delivered.
The boast of their £1 vaping liquids, which may be obvious from the name of their e-commerce website, but they iterate it by including a category in the main slider and continue to mention it in pop-ups as customers navigate their websites and it encourages them to make the most of the deals.
They put a Youtube video from their channel on their landing page so customers can learn more about their brand and products and it has the bonus of attracting them to other social media platforms of theirs.
Flawless Vape Shop
Considered Goods: Vape, Vaping hardware, Vaping Accessories, Tanks and E-liquids
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Flawless Vape Shop Shopping Experience
Flawless Vape Shop definitely makes the most of all the offers they are able to give customers and portrays them in different ways on their website. A 10% discount for new customers is showcased in a banner at the top of the landing page, encouraging new customers to purchase from them for the first time.
A pop-up shows to customers while on the landing page. It is an interactive experience where customers can click on a present box and it gives a percentage coupon to them which can then be used at checkout. This is more likely to make customers want to buy from them.
Customers are more likely to buy because Flawless Vape Shop also hosts giveaways to customers so they can win prizes after buying.
Evapo Vaping Products
Considered Carry Goods: Vaping Products
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Evapo Shopping Experience
Positive reviews from previous customers are added to the Evapo landing page so potential customers can see the products have been tested and liked by other customers, making them more likely to make a purchase.
Evapo explains their company ethos on the landing page as well which will attract customers with the same ideologies.
They show the payment methods accepted at checkout so customers know whether they can buy from them.
VIP Premium Vaping
Considered Goods: Vape, Vaping hardware, Vaping Accessories, Tanks and E-liquids
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VIP Premium Vaping Shopping Experience
VIP Premium Vaping has sliding images on the landing page illustrating the best products and offers they have.
They have a search bar available at the top of the landing page for customers who know exactly what they want, so they can easily buy the product.
Mix and Match deals are shown in the corner of product images so customers know if they buy more products, they will get a better deal, which encourages them to buy more.
Rejuiced Liquids
Considered Carry Goods: Vape, Vaping Hardware, Vaping Accessories, Tanks and E-liquids
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Rejuiced Shopping Experience
Rejuiced has an interesting and bright web design which makes use of animation to catch the eye of customers, making them notice the deals on offer for their products.
Beneath the animated images, a banner is shown giving customers the best reasons to buy from them such as free same day shipping, UK made and letterbox friendly.
On the individual product pages, free shipping icons are shown beneath the price of the product, encouraging customers to make a purchase.
Vapepal
Considered Goods: Vape, Vaping hardware, Vaping Accessories, Tanks and E-liquids
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Vapepal Shopping Experience
The web design is very clean and minimalistic which is achieved with a stark white background surrounding the products and information. The Vapepal landing page has a labelled diagram of one of their products which informs the customers and makes it more likely that they will make a purchase later on. High quality product images are used and the product is showcased on a white background rather than having extra in the background and distracting from the product.
Royal Flush Vape
Considered Carry Goods: Vape, Vaping Hardware, Vaping Accessories, Tanks and E-liquids
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Royal Flush Vape Shopping Experience
Royal Flush Vape has made guides for customers so they can become more informed of the products and how to use them properly, making them more likely to make a purchase.
Social media icons are shown on the landing page so customers can connect to all the other platforms if they choose to.
They also inform customers that part of the profits for the company go towards supporting the Salvation Army and St Catherine’s Hospice Care, making customers more likely to buy from them so they can support charities while buying products.
Vapable
Considered Carry Goods: Vape, Vaping Hardware, Vaping Accessories, Tanks and E-liquids
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Vapable Shopping Experience
Vapable uses a bright colour scheme in their web design to capture the eyes of customers and show them the offers they have on products which makes the customer want to make the most of the deals and make a purchase.
A loyalty scheme is available to customers, making them more likely to return if they buy something.
The informative customer service section of the website allows customers to know everything necessary and gives them peace of mind when purchasing from the e-commerce website.
Vapour Depot
Considered Carry Goods: Vape, Vaping Hardware, Vaping Accessories, Tanks and E-liquids
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Vapour Depot Shopping Experience
Once on the Vapour Depot website, a pop-up appears to give customers the opportunity to sign up to their newsletter and offers they have on products.
The main slider on the landing page allows the customer to choose from category and then a subcategory so they do not have to spend as much time searching for what they are looking for.
Vapour Depot continually reassures customers of their secure payment methods to put them at ease and so they are more likely to make a purchase.
Steam Vaping Products
Considered Carry Goods: Vape, Vaping Hardware, Vaping Accessories, Tanks and E-liquids
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Steam Shopping Experience
Steam has a clean and simple web design with a small pop of colour near the top of the landing page to draw the customer to read the offers on products. This brand has a seemingly more luxurious feel to it in comparison to others which could draw in niche customers who want to buy more expensive products.
The e-commerce website advertises the chance of customers winning a prize if they leave a review which may persuade them to make a purchase.
There is a section of the website filled with videos about their products and how to use them which is perfect for customers who prefer to not to read long explanations, so they can watch instead and they may make a purchase.
Mist E Cigarette
Considered Carry Goods: e-cigarettes
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Mist Shopping Experience
Mist used a bright colour scheme when designing the e-commerce website making it more appealing to customers when first visiting.
They also boast of offering free products to new customers so they can try the products which also display confidence in their products. This could inspire customers to try it and they are more likely to return and make a purchase once they are confident they like the products.
When looking at all of their products, they use promotional banners at the top of the images to show customers the deals and most include buying more products to gain discounts, encouraging them to buy more products.
Beaum Vape
Considered Goods: Vape, Vaping hardware, Vaping Accessories, Tanks and E-liquids
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Beaum Vape Shopping Experience
Beaum Vape shows the product images which include both the product and the packaging so the customer can view them, which also inspires a sense of full disclosure from the company which could encourage customers to make a purchase.
They display their Instagram posts on the landing page which shows customers they actively post and keep up-to-date and it allows customers to visit their other social media platforms.
On the individual product pages, compatible and related products are displayed which could intrigue customers and lead to more purchases.
Juice Shop Vaping Products
Considered Carry Goods: Vaping Products
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Juice Shop Shopping Experience
Juice Shop organises the products in an interesting yet valid way for customers by sorting them into flavour profiles on the landing page.
Reviews are included on the website in different areas so customers can be reminded of the good reputation the products have from previous customers.
Customers also have the option of live chat if they need any help.
Washington Vapes
Considered Goods: Vape, Vaping hardware, Vaping Accessories, Tanks and E-liquids
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Washington Vapes Shopping Experience
They make use of their landing page to showcase the deals of the week on Washington Vapes.
They also put out of stock banners across some products which could create an urgency for customers to buy the products they are considering in case they run out in the near future.
This sense of urgency is also provided by the red icons on products showing the percentage off the original price of a product which could make customers want to make a purchase while the deal lasts.
Every Cloud Vape Shop
Considered Carry Goods: Vape Shop, electronic cigarette, e-liquids
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Every Cloud Vape Shop Shopping Experience
Every Cloud Vape Shop showcases a large discount for new customers, encouraging them to buy for the first time and it could lead to returning customers.
Links to various other social media platforms on the landing page allow customers to easily seek out more information about the brand.
They use a blog page to inform customers and show the latest trends in vaping which could lead to purchases by the customer.
I Love Vapour
Considered Goods: Vaporisers, vaping flavours
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I Love Vapour Shopping Experience
Guides for new customers can read to learn more about vaping which could lead to purchases.
Trustpilot reviews show on the I Love Vapour landing page to inspire trust in customers and show their excellent customer service and high quality products that previous customers liked.
A search bar is provided at the top of the landing page for customers who already know what they are looking for.
VapeHut UK
Considered Carry Goods: Vape, Vaping Hardware, Vaping Accessories, Tanks and E-liquids
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VapeHut UK Shopping Experience
VapeHut UK has an elegant web design that potentially draws in customers looking for more luxury vaping experience.
Drop down subcategories show when hovering over the main slider on the landing page allowing customers to find the product they want more easily.
Filter options are available to the left of products listings so customers can narrow down their search.
F&S VAPE SHOP
Considered Carry Goods: Vape, Vaping Hardware, Vaping Accessories, Tanks and E-liquids
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F&S Vape Shop Shopping Experience
F&S Vape Shop includes a sales section to entice customers looking for a bargain to buy the products.
A contact form is available to customers needing assistance for potential purchases.
On product pages, a ‘you might also like’ list is included, encouraging customers to look at other products which could lead to them buying more items.
Vapourmate
Considered Carry Goods: Vape, Vaping Hardware, Vaping Accessories, Tanks and E-liquids
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Vapourmate Shopping Experience
They use various icons at the top of the product images to showcase the different promotions happening, such as free delivery or 3 for 2 offers which could encourage customers to buy more products.
The main slider on Vapourmate has very organised categories and subcategories in the drop down menu, making it easier for customers to navigate the website.
Simple images are taken of the products showing the bright colours on a stark white background.
Lonetech Shop
Considered Carry Goods: Vape, Vaping Hardware, Vaping Accessories, Tanks and E-liquids
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Lonetech Shop Shopping Experience
Lonetech Shop allows customers to check whether they are receiving the best offers on the website by using the comparison button at the top of the landing page.
They separate out different products into categories on the landing page according to new arrivals, featured products and hot sales.
A newsletter can be signed up for by customers and it has the bonus of customers getting a discount.
North West Vape
Considered Carry Goods: E-cigs, E- liquids
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North West Vape Shopping Experience
North West Vape has a clean and interesting web design which could encourage customers to continue looking at the products.
High quality animated images are used not only on the landing page but also when hovering over a product image in the listings.
They have an extensive information section for customers to look at so customers can make an informed decision about making a purchase.
Vapers Online Shop
Considered Goods: E-liquid, Vape Kits, Coils, Vape Taks, Vapers
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Vapers Online Shop Shopping Experience
High quality images that slide across the Vapers Online landing page are used so customers can view offers from the company.
A pop-up appears so customers know of the newsletter they provide so they can see future deals if they make a purchase.
A clearance section is provided for customers which might create a sense of urgency to buy if there is a particular product a customer wants.
Alectrofag UK Online vape Shop
Considered Carry Goods: E-liquid, Vape Kit, Coils
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Alectrofag Shopping Experience
Alectrofag has a colourful web design and they use images to show categories on their website which could be appealing to customers who prefer visual cues.
Customer reviews slide across the bottom of the landing page showcasing the excellent customer service and high quality products provided by the company.
A live chat is available to customers if they need assistance at any point while navigating the website.
Ecigone
Considered Goods: Vpe Kits, Mods, Tanks, Rebuildables, E-Liquids, Coils, Pods
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Ecigone Shopping Experience
They use a loyalty program for any returning customers, so if new customers decide to buy and enjoy the products purchased from Ecigone, they are likely to return and make use of the loyalty system.
They have an option to view all products at once which some customers prefer to do rather than going through category by category.
Special offers are shown such as weekly specials, final clearance and discounts on individual product pages which encourage customers to make a purchase.
Eco-Vape Retail
Considered Carry Goods: E-Liquids, Hardware and Vape Accessories
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Eco-Vape Retail Shopping Experience
Eco-Vape Retail has their social media platform icons showing customers on the right at all times while they scroll through the e-commerce website.
A banner on the landing page shows potential customers the benefits of purchasing from them which include free delivery, secure payments and after sale support to customers.
They also reassure customers of their strong information protection, promising to not give away any information of a customer, which could make them more likely to make a purchase.
Express Vapour
Considered Goods: e-liquids, e-cigarettes, vaping hardwear
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Express Vapour Shopping Experience
A pop-up appears on Express Vapour to customers, showing current deals and a place to sign up to their newsletter.
They provide multiple places on the landing page to show all of the categories of products they sell for customers to view.
A banner at the top of the landing page shows customers offers and coupons available, making them more likely to make a purchase.
Vape Hedz
Considered Carry Goods: Vape, Vaping Hardware, Vaping Accessories, Tanks and E-liquids
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Vape Hedz Shopping Experience
Vape Hedz has an interesting web design with high quality images and when scrolling through the landing page, they use animation to slide the images onto the page creating more intrigue for the customer to continue navigating the website.
Coming soon images are shown with product names beneath them so encourage customers to return and view them, potentially leading to more purchases.
They showcase a high Trustpilot rating so customers can feel more confident when making a purchase.
Island Vape UK
Considered Carry Goods: Vape, Vaping Hardware, Vaping Accessories, Tanks and E-liquids
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Island Vape UK Shopping Experience
Pop-ups are used to say a different customer has made a purchase which could inspire a sense of urgency to buy something in case Island Vape UK sells out of a desired product.
Interesting graphics are used to display the categories which could make a customer want to click on one to see products, potentially leading to a purchase.
Staff picks are displayed on the landing page which could encourage a customer to buy those particular products because they are endorsed by those working there who may have more experience.
The Puffinhut
Considered Carry Goods: Vape, Vaping Hardware, Vaping Accessories, Tanks and E-liquids
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The Puffinhut Shopping Experience
The Puffinhut entices customers to buy their products by taking the angle of helping customers quit smoking. They even have a stop smoking advisor customers could talk to. By making customers view their products as a healthier alternative, it could encourage them to make a purchase.
Instagram posts of the company are available for customers to view as well as links to other social media platforms.
There are plenty of filter options for customers when looking at product listings so they can find what they are looking for more easily.
Vapeworx
Considered Carry Goods: Vape, Vaping Hardware, Vaping Accessories, Tanks and E-liquids
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Vapeworx Shopping Experience
Vapeworx displays a banner on the landing page showing customers that if they spend over a certain amount, they will receive free delivery. If a customer plans on making a purchase, this could encourage them to buy more so they can get free delivery.
On some product images, an award winning icon appears which inspires trust in customers that the product is of the highest quality.
Simple descriptions are provided on individual product pages so customers can be informed without having to read a lot.
Esauce
Considered Carry Goods: Vape, Vaping Hardware, Vaping Accessories, Tanks and E-liquids
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Esauce Shopping Experience
Esauce provides a clean simple web design for customers to navigate and concentrate on the products.
They provide freebies to customers who buy certain products in current deals which could encourage them to make a purchase.
Most viewed items are shown on the landing page which might intrigue customers to take a closer look.
Vape Shop Direct
Considered Carry Goods: Vape, Vaping Hardware, Vaping Accessories, Tanks and E-liquids
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Vape Shop Direct Shopping Experience
An up-to-date blog is provided on Vape Shop Direct showing customers they are interactive and providing information to them.
Related products appear beneath products on their individual pages which could lead to customers buying more products.
There are multiple contact options for customers to speak to the company if they need help.
ScotVapes
Considered Carry Goods: Vape, Vaping Hardware, Vaping Accessories, Tanks and E-liquids
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ScotVapes Shopping Experience
ScotVapes makes it clear they are a British company which could attract local customers who want to shop in the UK.
They provide multiple payment options for customers so they know they will be able to make a purchase if they choose to.
There are extensive terms and conditions provided so customers can be well informed when making a purchase.
True Vape
Considered Carry Goods: Vape, Vaping Hardware, Vaping Accessories, Tanks and E-liquids
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True Vape Shopping Experience
Free delivery is provided to customers who spend over a certain amount which could encourage them to buy more from True Vape for that added benefit.
They use a dark colour scheme in the web design so the bright product images stand out to customers and make it more appealing.
The landing page has their Instagram feed linked to it so customers can choose to view it.
Vape 360
Considered Carry Goods: Vape, Vaping Hardware, Vaping Accessories, Tanks and E-liquids
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Vape 360 Shopping Experience
Vape 360 shows multiple banners on the landing page displaying promotions they currently have such as free delivery over £20, summer sales and weekend deals.
Well organised categories are on the landing page with images in case a customer isn’t sure what a certain product is called.
There is also a search bar included for customers who know exactly what they are looking for.
MultiVape
Considered Goods: multiVAPE, E-Liquids, ECigarettes
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MultiVape Shopping Experience
MultiVape uses a countdown clock in a banner so customers know they have a certain amount of time to get next day delivery on an order which could create a sense of urgency to buy.
They have a detailed product description so customers are well informed before purchasing.
Also, promotions are included below product descriptions to get discounts when spending over a certain amount, potentially leading to more purchases.
Vapour Shop Direct Distro
Considered Carry Goods: Vape, Vaping Hardware, Vaping Accessories, Tanks and E-liquids
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Vapour Shop Direct Distro Shopping Experience
Vapour Shop Direct Distro uses a pop-up when customers first arrive on the e-commerce site to show they can join a mailing list to receive discounts on products, which could lead to them buying more in the future.
New products are shown on the landing page to entice customers to buy.
On the individual product pages, the descriptions include bullet pointed features about the product, making it easier for customers to read.
The Vape Shop
Considered Carry Goods: Vape, Vaping Hardware, Vaping Accessories, Tanks and E-liquids
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The Vape Shop Shopping Experience
Many categories and filter options are available to customers on The Vape Shop landing page, making it much simpler for customers to find what they want.
There is extensive information for customers to access if necessary, or they can contact them directly.
CBDVape4U
Considered Carry Goods: Vape, Vaping Hardware, Vaping Accessories, Tanks and E-liquids
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CBDVape4U Shopping Experience
CBDVape4U makes it clear they are a UK based company which could attract customers who prefer to shop locally or more sustainably when getting products delivered.
They show best selling and featured products on the landing page to entice customers to view them which could lead to a purchase.
They use promotion banners above product images that currently have discounts.
Vapefiend
Considered Carry Goods: Vape, Vaping Hardware, Vaping Accessories, Tanks and E-liquids
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Vapefiend Shopping Experience
Vapefiend has a clean web design and the use of a bright colour scheme could attract customers.
They include an about us section on the landing page explaining that they are a family business which could also appeal to customers when they know more about the company.
Multiple payment options are available to customers so they do not have to worry when making a purchase.
Shisha Time
Considered Carry Goods: Vape, Vaping Hardware, Vaping Accessories, Tanks and E-liquids
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Shisha Time Shopping Experience
Pop-ups are used to show customers what others have purchased recently which could intrigue them to click on the product and purchase from Shisha Time.
A clearance section is on the website which could create an urgency for customers to buy products before they sell out.
They also have an extensive customer service section for customers to read and if they need to ask more questions, there is a live chat feature available.
Capital Vapes
Considered Carry Goods: Vape, Vaping Hardware, Vaping Accessories, Tanks and E-liquids
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Capital Vapes Shopping Experience
Capital Vapes have a whole section of their website dedicated to deals on products for customers to view them in one place which could encourage them to buy multiple products.
Related products are listed below on individual product pages which could also lead customers to buy more.
They have a useful information section so customers can be well informed before making a purchase.
Nxt Gen Vapours
Considered Carry Goods: Vape, Vaping Hardware, Vaping Accessories, Tanks and E-liquids
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Nxt Gen Vapours Shopping Experience
Contact information for Nxt Gen Vapours is displayed in their banner on the landing page so it is easy for customers to view it.
They also include social media icons so customers can find out more about the company.
Each product has at least two images included so customers have a strong idea of what the product will look like on arrival if they make a purchase.
Andy’s Vape Shop
Considered Carry Goods: Vape, Vaping Hardware, Vaping Accessories, Tanks and E-liquids
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Andy’s Vape Shop Shopping Experience
Andy’s Vape Shop promotes giveaways to customers who leave a review on the landing page which could entice customers to make purchases so they can review them and potentially win a prize.
They display Instagram posts on the landing page which could encourage customers to learn more about the company.
With certain products they sell, freebies are included which could entice customers to make a purchase.
Vapour Days
Considered Carry Goods: Vape, Vaping Hardware, Vaping Accessories, Tanks and E-liquids
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Vapour Days Shopping Experience
Vapour Days has a minimalist web design so the products stand out more which is appealing to customers.
They use simple bullet points to explain key features of products, making it easy for customers to read and make a decision to buy it.
‘You may also like’ is included beneath product descriptions on the individual product page which could lead to customers buying more.
Vapourcore
Considered Carry Goods: Vape, Vaping Hardware, Vaping Accessories, Tanks and E-liquids
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Vapourcore Shopping Experience
The landing page of Vapourcore is used to showcase the very best for customers, enticing them to navigate the rest of the website.
They take the angle of helping customers to stop smoking with a helpful guide, this could gain customer’s trust and those who want to live healthier may be likely to make a purchase.
Recommendations, new products and trending products are all listed neatly on the landing page encouraging customers to find out more about them and could lead to more purchases.
UK E-Cig Store
Considered Carry Goods: Vape, Vaping Hardware, Vaping Accessories, Tanks and E-liquids
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UK E-Cig Store Shopping Experience
The UK E-Cig Store has a promotional banner along their landing page to tell customers of offers that are available which could encourage them to buy something.
They list their top selling brands and products on the landing page to entice customers to view them which could lead to a purchase.
Beneath the product price on individual product pages, there is a time to order buy if the customer wants next day delivery, creating a sense of urgency for customers to buy.
Vapestore
Considered Carry Goods: Vape, Vaping Hardware, Vaping Accessories, Tanks and E-liquids
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Vapestore Shopping Experience
Vapestore has a reward points system in place for returning customers which could create a solid loyal customer base as well as encouraging new customers to return so they can also gain more discounts.
A pop-up shows for other discounts available for customers who return in the future.
They list positive reviews from previous customers on the landing page so customers can have peace of mind of high quality products when making a purchase.
The London Vape Company
Considered Carry Goods: Vape, Vaping Hardware, Vaping Accessories, Tanks and E-liquids
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The London Vape Company Shopping Experience
They display the different social media platforms they are on which could encourage customers to learn more about the company.
The London Vape Company has split the products into many categories on the main slider of the landing page and they also have drop down menus so it is easy for customers to find what they are looking for.
Multiple contact options are listed for customers to ask for help including a phone number, email address and contact form on the website.
VPZ
Considered Carry Goods: Vape, Vaping Hardware, Vaping Accessories, Tanks and E-liquids
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VPZ Shopping Experience
VPZ displays the excellent Trustpilot score they have received on the landing page to inspire trust in customers that the products sold are high quality.
Secure payment options are offered for customers who want to make a purchase.
There are many filter options on product listings so customers find it easier to find what they are looking for.
Buxton Brewery
Considered Carry Goods: Craft Beers and Gin
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Buxton Brewery Shopping Experience
Buxton Brewery ensures to use high quality images in the web design and beautiful pattern designs behind, matching the products.
They also have a section showing the limited edition products which could entice customers to make a purchase in case the products sell out or stop being produced soon.
There are higher discounts for customers who buy more which could encourage customers to buy more.
Awesome Supplements
Considered Carry Goods: Protein Bars
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Awesome Supplements Shopping Experience
Awesome Supplements explain their ethos to customers about working with the Eden Rainforest Project and they show customers how many trees they have planted, for customers who care about sustainability, it could encourage them to make purchases from them.
An informative video is on the landing page for customers to view and learn more about the company.
For customers who want to be healthy, they provide nutritional guides for them to read and gain more knowledge, which could then lead to them buying products.
Vuse
Considered Carry Goods: Vape, Vaping Hardware, Vaping Accessories, Tanks and E-liquids
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Vuse Shopping Experience
Vuse has recently rebranded themselves and it has certainly made a difference for customers’ shopping experience.
They have a dark background on the landing page, making their images of bright packaging on the products stand out to customers.
Their monthly subscription services are prominently displayed which could encourage customers to become brand loyal so they get discounts on the vaping products. The subscription service has different tiers so customers can choose how much to spend.
Mirafit
Considered Carry Goods: Fitness Apparel, Equipment, and Accessories
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Mirafit Shopping Experience
Mirafit has a beautiful web design that contains high quality images and a strong colour scheme which matches the theme of a fitness e-commerce website, there isn’t any mistaking what the website sells. On top of their excellent web design, Mirafit has a comprehensive help section listed at the bottom of the landing page which includes FAQs, delivery and returns, and the ability to contact them at any time.
Yorkfitness
Considered Carry Goods: Fitness Equipment and Accessories
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Yorkfitness Shopping Experience
As soon as landing on the York Fitness website, there are offers showcased in large images that slide along. Featured products are also on the landing page which could make customers see them as more desirable. York Fitness also has an informative blog on their website that is advertised on the landing page where they discuss topics relating to fitness.
We are constantly expanding this article. Feel free to come back later to find out which companies have made onto our list of 101 best eCommerce websites.